Apple Predicts Another Record-Breaking Holiday Quarter
Many analysts have also predicted that Apple will suffer during its critical holiday quarter due to the same chip shortages and supply constraints, but Apple’s CEO disagrees.
Cook acknowledges that the supply problems are likely to get worse before they get better, and in fact, he expects that in the coming month’s Apple will likely lose even more potential revenue than the $6 billion it already left behind in Q4.
Despite this, however, he still says that he expects the holiday season to be another record-breaking quarter, with “solid year-over-year revenue growth” and the largest revenue in the company’s history.”
This is actually quite a boast on Cook’s part. Even though holiday season sales always make each year’s October–December Q1 Apple’s biggest quarters of the year, last year’s delayed iPhone 12 release shifted sales from Q4 2020 to Q1 2021, resulting in $10 billion more in iPhone revenue than in prior quarters.
It remains to be seen whether the surging popularity of the iPhone 13 will be enough to beat this. However, it’s also likely that the new M1 Pro/Max powered MacBook Pro lineup will take Apple’s Mac sales numbers to new heights, and the new AirPods 3 should kick off a surge in Wearables sales. It’s also likely that the colourful new HomePod minis will be popular during the holiday season.