The M1 MacBook Air Drove Record-Breaking Mac Sales
Despite the rather modest single-digit increase in Mac sales, and no new Macs released during the quarter, Apple still managed to continue its record-breaking streak for Mac sales.
According to Apple CFO Luca Maestri, the last five quarters for Mac revenue have actually been the best five in Apple history, and that’s undoubtedly been driven by Apple’s new M1 chip.
In fact, Tim Cook said that there was incredibly strong demand for the M1 MacBook Air, specifically, which is understandable considering that it’s not only Apple’s most affordable Mac, but every benchmark has shown how this diminutive little MacBook leaves all but the very highest-end PC laptops in the dust.
Of course, it’s also fair to say that Mac demand has also been spurred by more folks working and learning from home in the midst of the pandemic, and Q4 covers the all-important back-to-school season — a time when many high school, college, and university students are in the market for new laptops to begin their studies.