Seeing an advertisement for a Lexus when your bank account can handle a Toyota is essentially a waste of marketing dollars and, more importantly, your time. If you can’t afford it, you’re not going to buy it. Which is what led Apple to an ingenious idea. This past Thursday, Apple was awarded a patent that would allow them to display ads on users’ devices specifically tailored towards each user based on their income and credit limits.The patent, which Apple filed for in March, describes an opt-in system that tracks the status of your bank account and credit limit, and then only displays ads for products that you can afford. According to the patent, “goods and services are marketed to a particular group of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services.” This “common profile” that the patent speaks of is based on the amount of money each user has in their bank account, and the amount of available credit they have before they hit their limit.
What do you think about this patent? Is this an invasion of privacy? Or do you think that advertisements we actually care about, or can actually afford, would be beneficial? Let us know in the comments below!