By far one of the most often griped about limitations of Apple’s Music streaming service has been users’ inability to stream digital content in high-resolution. Yes, unfortunately for now, you’re limited to the 256 kbps standard as imposed by Apple.
However, the good news is that, according to a new and credible rumor, that’s all about to change as early as next year. Insiders who are reportedly familiar with Apple’s imminent plans have indicated that the company’s music streaming service, Apple Music, is planning to improve the quality of its streamed content as early as next year, and will even offer the option to stream high-resolution audio tracks — rendered at a bit rate of an incredible 24 bits per second or higher.
The really, really good news is that, if Apple follows through on its reported plans to ditch the 3.5 mm audio jack in favor of Lightning audio on the iPhone 7, consumers would stand to gain tremendously in the end — seeing as how the Lightning connection would ultimately provide much deeper, quality content than would the standard 3.5mm audio connection.
As you might be able to tell, Apple is hedging its bets that by offering high-resolution audio content through Apple Music, it will lead to increased sales of the company’s iPhone in the long run. And it could, in the end, be of benefit to Apple to promote its own, deeply integrated music streaming service when marketing the iPhone. Especially if it ever wants to gain ground against its competitors — such as Spotify and Pandora.
The transition to high-resolution audio is rumored to take effect sometime in 2016, which coincides perfectly with similar reports that the company’s iPhone 7 and iPhone 7 Plus will launch in the fall quarter sans a 3.5 mm audio jack.
What do you think about Apple’s decision to transfer to high-resolution content for Apple Music? Does it change your perspectives on the service? Would you consider joining if you haven’t already?