Over nine months since the Apple Watch was announced, and two months after it became available for pre-order, the Apple Watch is finally available for purchase at Apple’s retail stores. As of this morning, customers can make a reservation online to purchase an Apple Watch at one of their local Apple Stores.
When the Apple Watch became available for pre-order, most models were completely sold out within hours, and every model was sold out by the end of the day. Customers who ordered a Watch after the pre-order date were faced with shipping times of 6-8 weeks. Initially thought to be an intentional move by Apple to gauge interest in the different styles, it eventually came out that the slow rollout was due to a faulty supply of taptic engines for the device. Apple’s SVP of Operations, Jeff Williams, stated two weeks ago that supply was beginning to catch up to the demand. Just this morning, Apple’s “Reserve and Pick Up” service for the Watch went live, available for consumers in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, and the UK.
In order for consumers to purchase a Watch in store, they must first make a reservation via Apple’s “Reserve and Pick Up” service online. When viewing certain models of the Apple Watch, customers can select the option to “check reservation availability” to buy in-store. From there, the customer can view available reservations at the Apple Store of their choice. Reservations begin at 8AM every day, and Apple advises that the Watch may become unavailable before the user confirms the registration process due to the high demand.
In-store availability for the Apple Watch will launch in seven more countries next Friday, June 26, including Mexico, Italy, Singapore, South Korea, Spain, and Taiwan.