Our cell phones are a nucleus of personal data. Information like banking accounts, passwords, medical information and more can easily be stored on today’s smartphones via apps or innovative OS features. And given that a majority of the population owns a smartphone, this means that there is a lot of information being shared and sent across mobile networks.
It should come as no surprise, then, that privacy and security are a mobile user’s main concerns. So how is Apple handling your privacy?
The page helps explain to users in layman’s terms what Apple does with the data it receives from its users. This comes at a time where users are questioning big companies, especially the likes of Facebook and Google. And it seems as though Apple realizes this, taking a slight jab at these top-tier brands by stating:
We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.”
Apple uses these privacy terms in order to disclose to users hat exactly is happening behind the scenes. For instance, Apple ensures that the fitness and health data that you track on your iPhone is encrypted based off of your device’s passcode. And in Apple Maps, Apple uses randomly generated IDs and shortened trip data to make sure that the exact trip origination and destination are not stored. They even make suggestions on how to increase and protect your privacy. It’s Apple’s way of helping to gain the trust and assurance of their customers, especially in the wake of big security breaches at major companies.
Overall, the goal is simple: Apple wants you to be confident in their software and operating systems. They want to protect your privacy through innovative technology and strong security techniques.
Have you ever had a security issue using Apple products? Or has your information stayed safe? Do you trust Apple products and security more than Android?