With nearly 520 million smartphone users, more than the entire population of the United States, China is a very important market for technology. According to a report by research firm IDC, Apple recently became the number one seller of smartphones in the world’s biggest market.
Although total smartphone sales shrank 4.3 percent in the past year, [easyazon-link keywords=”Apple” locale=”us”]Apple[/easyazon-link] sold more smartphones than any other company in the first quarter of 2015. Capturing 14.7 percent of the market share, Apple shipped 14.5 million [easyazon-link asin=”B00NQGP42Y” locale=”us”]iPhones[/easyazon-link] to China in the first quarter of this year, marking a 62 percent gain over shipments in Q1 of 2014.
Apple claimed the number one spot when they beat out Chinese-based smartphone companies [easyazon-link asin=”B00VIMIS4E” locale=”us”]Xiaomi[/easyazon-link] and [easyazon-link asin=”B00DKEX5AU” locale=”us”]Huawei[/easyazon-link], who shipped 13.5 and 11.2 million units respectively. [easyazon-link keywords=”Samsung” locale=”us”]Samsung[/easyazon-link], previously one of the top smartphone manufacturers in China, only shipped 9.6 million units. This is a staggering 53 percent drop from their numbers in the first quarter of last year.
Apple’s boost was probably, in large part, due to the release of the iPhone 6 and the iPhone 6 Plus. According to IDC, the consumers in China have “a strong appetite for the larger screens of the iPhone 6 and the iPhone 6 Plus.” Combined with the availability of the iPhone on all three of China’s largest carriers, we can see why Apple had a record year in China.
The Mi Note Pro, Samsung Galaxy S5, and iPhone 6
While Apple’s first quarter earnings are no doubt impressive, new phones by Xiaomi and Samsung may possibly influence the market in future quarters. [easyazon-link asin=”B00V7FXCZ2″ locale=”us”]Samsung’s Galaxy S6[/easyazon-link] and [easyazon-link asin=”B00VXN88T8″ locale=”us”]S6 Edge[/easyazon-link], as well as [easyazon-link asin=”B00UJXW8R6″ locale=”us”]Xiaomi’s Mi Note Pro[/easyazon-link], may prove to be popular in the coming months. Time will tell if Apple still holds the crown by the end of the year.