Apple Now Accepting App Submissions for Brand New Apple TV

Apple’s new fourth-generation Apple TV begins shipping to customers next week. Featuring an upgraded processor, larger internal storage, and innovative new Siri-compatible remote, the new Apple TV is quite the upgrade over its predecessor. One of the most exciting innovations in the new device, however, is its dedicated app store and support for third-party apps.

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In order to prepare for next week’s launch, Apple recently sent emails out to developers inviting them to submit apps for the Apple TV’s new operating system, tvOS.

Along with the email invitations, Apple has also published a series of guidelines to help developers take advantage of the new Apple TV’s features, such as the touch-sensitive remote.

The fourth-generation Apple TV marks the first update to the device in over three years. Featuring several hardware, software, and interface upgrades, the Apple TV looks to bring television into the modern age. In a recent interview with the Wall Street Journal, Apple CEO Tim Cook called the current television model a “terrible, broken process” that needs to be “brought up and modernized”. The new media player, Cook claimed, is “the foundation of the future of TV”.

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While it isn’t clear how many apps for the Apple TV will be available upon the official launch, several apps and games have already been highlighted by Apple. Guitar Hero, ESPN, Youtube, Zillow, Airbnb, and popular game Crossy Road have already been displayed or demoed by the company, while television and movie apps such as Netflix, Hulu, Showtime, and HBO are sure to be integral apps in the new device.

A long-rumored subscription television service by Apple featuring a “skinny bundle” of popular channels is yet to be announced, but will likely call the Apple TV some time in 2016.

Apple will begin taking orders for the new device at the beginning of next week. The device will start at $149 for the 32GB model, with a 64GB model retailing for $199.

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