No Q1 2021 Guidance

Citing the uncertainties of the pandemic, Apple is continuing to decline offering up any guidance for what it expects the next quarter to actually be like, which means it’s not providing any clues on how big it really expects the iPhone 12 cycle to be, but it doesn’t take a crackerjack financial analyst to realize that it’s going to be huge.

Of course, Apple still has good reason to be cagey, since offering guidance in the actual financial markets is far more complicated than simply spinning things for marketing purposes. It’s one thing to claim that the iPhone 12 is selling like crazy, but it’s quite another to try and give actual numerical predictions to investors who will actually hold Apple to those numbers.

So in other words, we shouldn’t read too much into Apple’s reticence here. The company stopped providing quarterly guidance back in February due to the uncertainties of the novel coronavirus pandemic, and the world is no more certain of a place today than it was back then.