A Wearables Record

Apple’s Wearables category also continues to break records, and while the growth in dollars wasn’t as high as the other categories — it only gained $1.3 billion — that still represents a 20% increase over last year’s quarter.

The category, which is actually “Wearables, Home, and Accessories,” contains pretty much everything else Apple sells that’s not an iPhone, iPad, Mac, or service, so while even things like cases are in there, it’s undoubtedly the release of the Apple Watch Series 6 and Apple Watch SE that drove the growth here, since those actually were released in September, combined with the ongoing popularity of Apple’s AirPods and AirPods Pro.

Apple also noted that 75 percent of Apple Watch purchases in September came to those who were new to the Apple Watch, so unlike the iPhone, Apple’s wearables have a lot of room for net new growth.

Apple’s new HomePod mini will also fit into this category, but that doesn’t go on sale until next month, so any sales from that will show up in the Q1 2021 numbers.