Macs: Through the Roof

Services wasn’t the only area in which Apple set a new all-time record for revenue this time around, however; Mac revenue blew everyone’s expectations right out of the water.

Perhaps as a direct result of many users still needing to work from home, Mac sales surged to $9 billion in the previous quarter — a growth of almost 30% over the year-ago quarter — and this came on the eve of Apple’s expected launch of new Apple Silicon MacBooks.

While Apple doesn’t break down its numbers by specific Mac models, of course, the fact that it didn’t have many major new product releases last quarter is somewhat significant, since not only was this growth not fuelled by new product announcements, but customers don’t seem to have been putting off purchasing new Macs either.