The new logo first appeared on the Apple II computer model.
Apple had a booth at the West Coast Computer Faire, a computer industry conference and exposition. It wanted to debut the Apple II but also wanted to show off its new professional logo. By showing off its new branding and an innovative product, they were able to cause a stir at the event.
Even though Janoff was responsible for the branding, he never actually got to use the computer. He was only provided with a fiberglass prototype of the Apple II computer (created by Jobs) from which to work.
Whether Janoff knew it at the time or not, he created something that would forever change the company’s image. He still smiles when he sees Apple logos plastered across phones, tablets, and laptops. “The key, I think, to effective, memorable designs, is keeping it very simple so somebody can remember you,” Janoff shared.