Sir Isaac Newton was on the original Apple logo.
Designed by Ronald Wayne, one of the original co-founders of Apple, the original logo was more of an illustration. It depicted Newton sitting under a tree — the spot that helped him introduce the concept of gravity. Newton’s findings had a massive influence on the world of science, similar to Apple’s impact on the world of personal computing.
Steve Jobs knew that this intricate logo wouldn’t work for the company because of two things: the logo needed to be replicated to fit on smaller devices, and it also had to incorporate the company name without directly stating it. That’s when he contacted marketing firm Regis McKenna, who put graphic designer Rob Janoff on the project.