It cost upwards of $50,000.
Janoff’s iteration of the logo was created with archaic tools. Yet Apple wanted to stay ahead of their competitors — and to do this, Jobs insisted on digitizing the logo. The cost? A whopping fifty grand.
But it wasn’t for nothing — it helped to modernize the brand. “It not only brought it up to date, but you were able to get beautiful, dense colors that sparkle because they were made out of pixels,” said Janoff.