9 Don’t Say “The Customer Is Always Right”
When the iPhone launched, it took people by surprise. Here was a smartphone unlike any they had ever seen. They had hoped for an iPod that could make and receive phone calls. What they got was so much more: Multitouch, a better mobile browser, widescreen portable videos, and a quality design. It felt like the future.
Steve often quoted what is thought to be a quote by Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”
While customer input and experience is important to any company, it isn’t everything. Part of innovation is looking for new angles and seeing things in a new light.