11 Understand Simplicity
Jobs believed in simplicity. But he also understood that simplicity is hard to master. Some people think simplicity means being basic or missing functionality. Others think it means minimalistic design or lacking non-essential parts.
While they’re not wrong, there not entirely right. Jobs idea of simple went further than just cutting out things that weren’t ready or needed. He focused on making products that were quality, both from a functional and design standpoint. Often a product would be designed in advance and engineers were required to figure out how to make it work.
Simplicity is in Apple’s DNA. They don’t work on too many projects at a time. They know when to stop. And they often find ways to make technology disappear into the world around us.
Finding solutions to complex issues isn’t easy. Don’t look for quick fixes, dedicate yourself to finding a simple solution.