16 Don’t Cut Corners
Jobs liked to talk about his father and his diligent craftsmanship. He believed in doing things right. His father’s focus on aesthetics continued to the back of whatever he was building. He taught Steve that even though the backs of fences and cabinets were hidden, he knew they were there and they needed to be right.
Regarding aesthetics and quality, Jobs once said:
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back; even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic—the quality—has to be carried all the way through.”