1 Don’t Make Sh*t Products
It’s been said that Apple doesn’t make inexpensive Macs because Windows PCs are available for people who want cheap computers. It’s even been said Apple competitors just add a little color to their products when tying to imitate Apple devices.
Great products aren’t just great because of colors, materials, build quality, components, and software. Great products are made with a lot of thought, painstaking work, and knowing when to quit.
Under Jobs’ direction Apple created products that were the whole package. Products that helped bring out the best in people. Not just another product with a fresh coat of paint.
Jony Ive has often explained that Apple is about making great products.
Even Just a Scratch Can Make a Difference
People like Steve Jobs come around rarely in a lifetime. Sure, people can be focused, driven, or even intelligent. People can have an eye for quality and aspire to put forth great craftsmanship. Some people aren’t motivated by money and understand what’s important life. But very few of us are able to use these qualities to influence the world on the scale Jobs did.
Jobs wasn’t perfect and sometimes miscalculated his intentions. But he left his mark on the universe. By better understanding the way he lived his life, we can attempt to crate another dent. If not, at least try to scratch the universe. After all, you miss 100% of the shots you don’t take so don’t give up. Think different. Do something great.