4 Stay Connected Through Music
Music played an important part in Jobs’ and Apple’s DNA. The iPod, iTunes, Apple Music, Beats1, and HomePod are all indicators of how much music means to the company. In fact, some of the music pursuits were failures (like Ping) but they went after them anyway, because music matters.
Jobs especially loved the Beatles. It was a great day for Apple when their music finally became available on iTunes.