6 Distort Reality
Perhaps one of Jobs’ most famous attributes was his “Reality Distortion Field.” Basically it’s another way of saying he could be very charismatic and persuasive. Unfortunately so many people think this is a quality that could only be possessed by Jobs.
While Jobs perfected his talent to bend other people’s perception of things (think Antennagate), you can also change how people see you and your aspirations.
Don’t lie to people. But use persuasion to show people why your ideas are great. One of the ways Jobs distorted reality—and kept competitors and investors guessing—was by saying one thing and then doing another. He didn’t necessarily lie, but he misled. For example, he once said Apple would never make a $500 computer. So instead we got iPad. He said large screens on phones are ridiculous. And then introduced a taller screen that later lead to the larger screens we have today.
One thing to keep in mind: Times change. Distorting reality can help you stay ahead—and in control—of the curve.