1 Increase Sales Incentives
There’s one tactic that Apple could use for the current iPhone X device, but it might be a bit far-fetched: apply the same strategy used by car dealers to sell more iPhones. Basically, Apple could incentivize iPhone X sales by offering discounts through its sales channels, most likely via carriers like Verizon or T-Mobile.
The caveat is that it could cheapen the aspirational and premium reputation of the iPhone X. High-end brands, especially in the fashion industry, rarely — if ever — put their products “on sale.” Still, it’s a fairly common strategy among premium Android makers like Samsung. And for a device whose sales are slumping, and one that could be on the chopping block, it could be worth a shot.