2 Bundle Premium Accessories & Services
The iPhone X’s $1,000 price tag reflects its premium position and Apple’s high-end aspirations. But the Cupertino company seems to have missed an opportunity to reflect that in the iPhone X’s accessories and services. The bundle idea started to surface even before the iPhone X’s announcement, but it never materialized.
For a $1,000 iPhone, Apple could have easily paired each purchase of the device with an included year subscription to Apple Music, free AppleCare+, or even a pair of Beats or AirPods instead of the normal EarPods. At the very least, many people agree that the iPhone X should have come with a USB Type-C cable and a power brick to allow for fast charging out-of-the-box.