3 Include More Exclusive iOS Features
On one hand, companies shouldn’t restrict most smartphone features to the higher-end market — that would intentionally leave out entry-level and mid-range smartphone buyers. On the other hand, the iPhone X’s exclusive iOS features seem a bit underwhelming compared to its price tag.
Sure, Face ID may be a hint at the future of smartphone biometric authentication, but it’s arguably the only standout feature of the iPhone X beside its edge-to-edge OLED display. Animoji might be quirky, fun, and a great marketing tool, but it’s hardly a reason for a buyer to fork over an additional several hundred dollars for a premium flagship.