Is Apple Developing an AI Pin?
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A rather unusual new rumor suggests that Apple’s next big new product could be a wearable AI pin that it hopes could succeed where others like Humane have failed.
While the news comes from the oft-reliable folks at The Information — Wayne Ma and Qianer Liu — it’s still something that’s best taken with a healthy dose of skepticism — especially since the report is hedging by saying that the development of this device is “in the very early stages and could still be canceled.” It’s significant here that this isn’t just in the early stages, but in the very early stages — a lab-bound experiment that exists merely to ensure that Apple is prepared for a rapidly shifting market of AI technologies.
Of course, “canceled” makes it sound like Apple has concrete plans to bring this to market, but the whole may also translate to something that’s merely an idea that Apple is kicking around that may never see the light of day.
Like any cutting-edge technology company, Apple likely has dozens of things going on behind the scenes that don’t turn into final products. Some, like reliable non-invasive blood glucose monitoring and the mythic “Apple Glass” are legitimate long-term projects that just need time, while others like Apple Watch bands and screens that change color to match your clothing seem to sit solidly in the hypothetical arena.
Then there are ideas that sit somewhere in the middle: appealing enough to justify building prototypes, but not necessarily ready for prime time — or mass market adoption. That’s likely where this new “Apple AI pin” sits, but there’s enough going on here for Ma and Liu to have been given an idea of what Apple might release.
What an Apple AI Pin Might Look Like
The Information describes something similar in size to an AirTag: a thin, disc-shaped device that will be made of aluminum and glass. Despite its small size, it’s expected to pack in two cameras and three microphones:
Apple’s pin, which is a thin, flat, circular disc with an aluminum-and-glass shell, features two cameras — a standard lens and a wide-angle lens — on its front face, designed to capture photos and videos of the user’s surroundings, the people said. It also includes three microphones to pick up sounds in the area surrounding the person wearing it. It has a speaker, a physical button along one of its edges and a magnetic inductive charging interface on its back, similar to the one used on the Apple Watch, the people said. Apple engineers are aiming to make the pin the same size as an AirTag, only slightly thicker, one of the people said.
The Information
This would presumably allow for voice interaction with Siri as well as powering AI recognition features like visual intelligence, but it’s less clear how much power Apple can really pack into a device that it wants to shrink to something smaller than even an Apple Watch — a wearable that still doesn’t include cameras or support on-board Apple Intelligence.
The report goes on to say that Apple could release this as soon as 2027, likely coinciding with Siri’s “Campos” pivot to a full chatbot. However, there are plenty of reasons to be skeptical. While the engineering and technology required to build such a device isn’t quite as extreme as the vision was for Apple’s now-shelved AR glasses, it’s still a big hill to climb based on where things are at today.
A Solution Hunting for a Problem?
The more significant question is why such a device even needs to exist in the first place. One of the fundamental problems with Humane’s AI pin is that it felt like the classic solution in search of a problem. With nearly everyone toting around smartphones, a dedicated, standalone AI hardware device is largely redundant.
That’s even more true if it ends up being a mere companion to an iPhone, which seems likely with the current state of technology. It’s extremely doubtful that an AirTag-sized pin will have the chops to handle on-device AI processing or even cellular or Wi-Fi connectivity. That means using an iPhone to either handle the AI heavy lifting, or at least act as a conduit to Apple’s Private Cloud Compute (PCC) servers. While the footprint may be roughly the same as an AirTag, the laws of thermodynamics also suggest it would need to be more than just “slightly” thicker to avoid the same overheating issues that plagued the early Humane and Rabbit devices.
While Ma and Liu suggest that Apple wants to get its own AI pin out to beat OpenAI’s new Jony Ive collaboration to the punch, that also seems to be largely speculative. Nobody is quite sure what Apple’s former designer is up to; he and Sam Altman have promised a unique AI device, but they’ve also said it won’t be an in-ear device or a wearable, but a “third core device” that would complement a MacBook Pro and an iPhone. A recent leak has suggested it’s code-named “Sweetpea,” but there remains a dearth of reliable information on exactly what it will be.
Since nobody knows what Altman and Ive are up to, it’s presumption Apple is champing at the bit to chase what is essentially an unknown target. While the OpenAI device could arrive later this year — OpenAI officially confirmed at Davos this week that it’s “on track” for a late 2026 reveal — it’s also had a huge head start, and it’s the only thing that Altman and Ive are doing in the hardware space. It would silly for Apple to invest in building an AI pin — pulling resources away from more marquee projects like the “iPhone Fold” — only to see the OpenAI duo release something entirely different, like a smart pen or behind-the-ear wearable.
Ultimately, Apple is a company that prefers to lead from behind rather than following fads and trends. It may not always be first to market with a new product concept, but it almost always comes up with the better mousetrap.
There’s little doubt that Apple is exploring a wide range of AI devices in an attempt to ensure it’s ready to skate to where the puck is ultimately going to land. We’ve already heard about camera-equipped AirPods, smart glasses, and possibly even a camera on the Apple Watch to power object recognition.
Putting all of these reports together, Apple’s overall theme seems to be putting cameras in everything. That could provide a practical place for a standalone pin — joining glasses, AirPods, and the watch as a fourth possible way of providing eyes and ears for Apple Intelligence while your iPhone remains in your pocket.
Still, there’s no solid information on when any of these will arrive — or if they’ll come at all — and the AI pin feels like the least likely of the bunch. After all, Apple can’t change the laws of physics, which are currently working against it. We’re talking about trying to fit dual-camera processing, a three-mic array, and the battery required to power a new Gemini-backed Siri into an AirTag-sized shell. OpenAI and Jony Ive have the luxury of a singular focus on their AI device, but Apple’s priority remains the two hundred million iPhones it sells every year.
Ultimately, Apple’s AI pin might be more about testing the waters. Much like the original Apple Watch struggled to find its purpose, this pin and its other rumored camera-equipped counterparts feel like Apple trying to figure out where the best home for visual intelligence is — on our face, ears, wrist, or clothing. Still, with the iPhone Fold and Gemini-powered Siri demanding all of Apple’s limited hardware and software engineering attention in 2026, we don’t imagine we’ll be pinning an Apple logo to our lapels anytime soon.
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]
