Ease of Use
This may be the most controversial item on this list, but it’s worth noting. Apple software tends to be easier to use. While that can mean a slight dip in functionality and power-user capabilities, it does mean that the average computer user is going to be able to get the hang of macOS pretty easily.
Also, before Windows 10, there was an argument to be made that macOS was a bit “dumbed down” by comparison. And while Windows 10 is still a top-notch operating system, it’s certainly a bit cluttered and complex compared to previous versions. macOS, by comparison, feels like a minimalist’s dream with a clean and simple experience.