Ecosystem Integration
Apple’s ecosystem is legendary and there’s just no comparison. If you own an Apple Watch, you can unlock your Mac and authorize certain system functions securely without typing in a password. Want to quickly share a file from your Mac to your iPhone? There’s AirDrop for that.
It’s these continuity and integration features that really makes the Apple experience special. Windows, by comparison, doesn’t have nearly the same amount of integration. Microsoft doesn’t make its own phones anymore, and both the Windows and Android ecosystems are much more fragmented than Apple’s.