Apple TV Channels

In addition to first-party content, Apple also revealed an a la carte service that will allow Apple device users to pay for only the premium networks that they want. All of that content will be ad-free and available on demand — both offline and online. The idea is to integrate all of a user’s TV and film favorites into one place.

The Apple TV Channels service, which lives inside the Apple TV app, includes premium content from the likes of CBS All Access, HBO, Starz, Showtime and more. There will also be plenty of sports content, and all of a network’s shows will be easily accessible using the TV app across Apple’s devices.