Apple’s original TV content service has been a poorly kept secret for more than a year now. But at Apple’s event Monday, the Cupertino tech giant gave the world its first taste of the platform with a parade of high-profile celebrities in Hollywood.
While Apple didn’t reveal too many details about the Apple TV+ service, it did tease several original TV shows that would be featured on the platform. All content will be on-demand, ad-free and available online and offline. Apple TV+ will be available later this fall on the first-party Apple TV app.