Apple TV+ Is Going ‘Very Well’
When asked about Apple TV+, Apple’s CEO flatly declined to share specific subscriber numbers, however he praised the service as “one of the most desired platforms for storytellers,” adding that he “feels really good about where we are.”
Cook also noted that Apple originals have received a total of 352 award nominations, and 98 wins, citing shows like Ted Lasso, The Morning Show, and Defending Jacob as ones that have “gotten significant buzz.”
At this point it’s unclear whether the 660 million “paid subscribers” to Apple’s services include those Apple TV+ users who have opted in for the free year that comes with the purchase of a new Apple device. Apple reallocates a portion of hardware sales into its Services category for each users who signs up for the free year of Apple TV+, so these free subscribers are definitely reflected in its Services revenue, and it therefore stands to reason that Apple is likely also including them in its total paid subscriber count.
In other words, “paid subscribers” to Apple TV+ may not just mean those who are paying out of their own pockets, but also those who effectively paid for their subscription as part of their iPhone, iPad, Apple TV, or Mac purchase.