The Numbers
Right off the bat, it was another record-breaking quarter, with revenue of $89.6 billion. Although that’s still dwarfed by Apple’s $111.4 billion Q1 2021 revenue, it’s important to remember that these numbers are compared year-over-year, so it’s the comparison to the Q2 2020 numbers that really counts.
In that context, the numbers are actually mind-blowing, showing a 54% increase in revenue over last year’s $58.3 billion. Granted, Q2 2020 represented a time when we were just entering the first throes of the novel coronavirus pandemic, but that just resulted in relatively flat revenue for Apple, with the company posting $58 billion in Q2 2019.
So, either way it’s a massive jump in sales, and Apple not only saw double-digit growth in every single one of its product categories, but iPhone, Mac, and iPad all grew by well over 50%.
- iPhone: $47.9 billion (65.5% growth)
- Mac: $9.1 billion (70% growth)
- iPad: $7.8 billion (78.7% growth)
- Wearables, Home and Accessories: $7.8 billion (24.7% growth)
- Services: $16.9 billion (28.6% growth)
While Apple didn’t release any new products during the quarter, it’s obvious from these numbers that sales of the iPhone 12, the M1 MacBooks, and the 10.8-inch iPad and iPad Air 4 remained extremely strong, even as we awaited the unveiling of a new iPad Pro lineup and more M1 Macs.