1 ASUS ZenFone 5
ASUS is perhaps the most high-profile notch “borrower,” mostly because of how bold it was in copying the design. Rather than slyly hinting at the iPhone X, ASUS blatantly compared their ZenFone 5’s notch to Apple’s — boasting that theirs is smaller than the notch on the so-called “Fruit Phone X.”
The Taiwanese electronics firm even called attention to the potential backlash, telling The Verge that though “some will say it’s copying Apple,” the firm is just giving users “what they want.” Not content to just copy the iPhone X’s design, ASUS even went so far as to claim that its flagship is superior to the “Fruit Phone” because it sports a better screen-to-body ratio and an overall larger display.