The Vision Pro

Apple didn’t have too much specific to share about the Vision Pro other than to say that it’s gotten “an amazing response from developers” and it’s “excited to get this magical product in the hands of customers early next year.”

When asked how the Vision Pro launch would be handled compared to other wearables like the AirPods and Apple Watch, Cook added that he expects it to be a very different customer experience from “the normal grab-and-go kind of purchase.”

As we heard earlier this year, Apple is already setting up special sections in many of its retail stores to provide a tailored boutique shopping experience for the Vision Pro. Cook added that “there’s never been a product like Vision Pro,” which is why Apple will only be selling it in Apple Stores and not through other retailers. He wants to ensure they “can put a great deal of attention on the last mile of it.”