Wearables, Home and Accessories
Like Services, Apple’s “Wearables, Home and Accessories” is another complicated category to measure since it includes everything from the Apple Watch and AirPods to the Apple TV, HomePod, and even the Apple Pencil and Apple’s cases, keyboards, mice, trackpads, cables, and power adapters.
Nevertheless, the Apple Watch and AirPods likely make up the lion’s share of this category. Apple said it set a September quarter record in Europe and “saw strong performance in several emerging markets around the world.” Nearly two-thirds of the customers who purchased an Apple Watch during the quarter were also new to the product, which means it’s continuing to expand its customer base.
This quarter also lacked any new AirPods releases and only heralded two Apple Watch releases, unlike Q4 2022, when Apple brought the new AirPods Pro 2 onto the market and a new Apple Watch SE.