Mac and iPad Expected to Grow, iPhone and Wearables to Slow
While Apple declined to provide any guidance for the third-quarter, since it’s really not possible to do so in the midst of the current economic situation, Apple’s CEO Tim Cook and CFO Luca Maestri did outline their general expectations for the upcoming quarter in non-financial terms.
Maestri’s predictions probably won’t come as a big surprise, since they’re generally based on what people are already doing in the midst of social distancing and shelter-at-home orders. Naturally, Apple expects this will mean more Mac and iPad sales as people need to work and learn from home. While Cook noted that Apple did see a decline in demand in March and early April as the period of uncertainty began, the numbers curved back upward as customers settled in for the long haul and took advantage of economic stimulus packages and new iPad Pro and MacBook Air releases.
That said, by the same token, Apple’s execs noted that sales of the iPhone and wearables will likely drop over the next quarter, as people have less incentive to purchase those kinds of products while otherwise stuck at home. Services, however, will likely remain strong and steady.