More than ever, investors and analysts have been anticipating Apple’s announcement of its Q2 2020 earnings, since never before in the history of the company has it had to deal with keeping its business running in the midst of a global pandemic that has paralyzed much of the world’s economy, forcing even Apple itself to shutter hundreds of its stores.
While Apple admitted earlier this year that it was going to miss the revenue targets that it had previously offered, Apple CEO Tim Cook also insisted that it remained “fundamentally strong” and has the resources to weather the current crisis.
Although there’s no doubt that Apple did worst that it had expected, the numbers that it did offer up show that Cook was right, providing a pleasant surprise against the dire predictions of many industry analysts. Not only did Apple still post a small increase in revenue over the year-ago quarter, but it actually still broke records in at least two of its categories. Read on for 7 highlights from Apple’s latest earnings call on Thursday.