Wearables Broke Records
One area in which Apple did shatter its previous quarterly record was in its Wearables, Home, and Accessores category, which includes a potpourri of products ranging from its insanely popular AirPods lineup and the Apple Watch through to the less sought-after HomePod and Apple TV devices. It also includes Apple’s entire Beats division, plus pretty much every other accessory Apple makes, from the new Magic Keyboard (which was released too late to be reflected in the Q2 2020 revenue) and the Apple Pencil to iPhone cases and cables.
So it’s a pretty broad category, and Apple doesn’t break out its products within that category in any way at all, but it’s also not too hard to figure out which ones are driving the bulk of Apple’s revenue. While the AirPods are obviously selling like hot cakes, during the earnings call that followed the release of the numbers, Apple CEO Tim Cook and CFO Luca Maestri also shared that the Apple Watch continues to see new growth — 75 percent of the Apple Watch units sold in the quarter were purchased by customers who had not previously owned one.
Notably, Apple’s wearables business has surpassed the revenue in the Mac and the iPad categories, and according to Maestri it now makes up the size of a Fortune 140 company on its own.