3 It Makes Fun of the Notch
An actual iPhone X is basically nowhere to be seen in the ad and probably for good reason. But that doesn’t mean that Samsung didn’t take the opportunity to give a subtle dig at the device’s sensor cutout. At one point, the woman in the ad passes a father and son with ridiculous “notch” haircuts, echoing a previous Samsung ad.
This, of course, ignores the fact that the iPhone X’s sensor notch has been incredibly influential. A wave of Android devices imitated it. And while Samsung pokes fun at the sensor cutout in the ad, it glosses over the fact that the South Korean tech giant has already patented a Galaxy design with its own notch.