Samsung’s primary ad strategy seems to be focused on getting iPhone owners to switch to Galaxy smartphones. Many times, this results in ad spots that subtly or even directly pokes fun at Apple. The company’s latest ad boasts about the latest Galaxy flagship at Apple’s expense. But we can’t fault the South Korean tech giant strictly for that.
In the ad, an iPhone-equipped woman goes to visit her sister. But she continually runs into problems because of her smartphone’s apparent lag, while another woman with a Galaxy S9 breezes through similar events. It’s typical Samsung ad fare, but it’s also pretty inaccurate. Continue reading to learn 6 things that the piece gets totally wrong.