1 On His Work Process
At one point, Campbell brought up a rumor that Ive slept on the factory floor during the production of the first iPhone. While he didn’t specifically acknowledge the validity of that rumor, he did speak about some of the laborious work process.
Ive said that he and his team are “very involved” in the manufacturing process of Apple’s devices. “I’ve stayed for months in places where we make products. I don’t know how you can be an effective designer and not do that,” Ive said. Later, the Apple designer said he balances his work and life “appallingly.”