6 Apple’s Reason for ‘Secrecy’
Apple is notorious for its strict culture of secrecy, and it’s a point that the Vogue interviewer touched upon during her chat with Ive. “Is it hard not discussing what you’re up to?” she asked the Apple design chief.
Interestingly, Ive was hesitant to outright call it secrecy. Instead, he the culture is built to protect the “idea” and keep it away from “premature criticism,” he said.
“I don’t really see it as being secretive — if I’m working on something and it’s not finished, I don’t want to show somebody!”