3 He’s Most Proud of FaceTime
Campbell asked Ive if there was anything he was particularly proud of designing — and she specifically brought up FaceTime, Apple’s cross-OS video chatting platform. In response, Ive said he’s proud of his work on that feature.
“FaceTime is one of the most lovely examples of communication,” he said. Whereas some types of digital communication, like texting, is very “transactional,” Ive said that FaceTime is much more intimate and nuanced. “Seeing someone’s eyes is really important.”