Apple CEO Tim Cook on Wednesday penned a letter to investors with a rare revenue guidance revision for the holiday quarter. Notably, it’s the first time Apple has revised its revenue guidance in 15 years — and if you’ve been online in the last few years, the news cycle is painting a picture suggesting Apple is “doomed”. Of course, that isn’t quite the truth.
In reality, Apple slashed its revenue guidance for the holiday quarter to $84 billion, around $5 to $9 billion shy of previous estimates. To be clear, this isn’t great news for Apple. But it’s also not as bad as you might think. Here’s what you need to know about it. Continue reading to learn the 6 Most Important Takeaways from Apple’s Holiday Quarter Revision.