5 It May Prove a Point About Expensive iPhones
While China’s economic issues aren’t Apple’s fault, the Cupertino tech giant’s ever-increasing iPhone price points probably aren’t doing the company any favors. Of course, Apple dominates the premium market — one of the only segments of the smartphone market that seems to be growing.
But most iPhones are out of the reach of many consumers in emerging markets. Apple’s struggles in China and its failure to gain a foothold in India illustrates that. Apple’s cheapest iPhone is two years old, while many Chinese OEMs are pumping out arguably better flagships at the same price point. Something like an iPhone SE 2 may not completely fix the problem, but it certainly wouldn’t hurt.