iPad
Speaking of devices that didn’t go quite as well as Apple would have hoped last quarter, enter the iPad. Despite a flashy new dedicated operating system and a stable of popular refreshed models (iPad Air and iPad mini), Apple’s tablet lineup is still lagging behind in some areas.
And that’s likely because Apple just can’t seem to decide what the iPad really is. The 2018 iPad Pro models were a clear indication that Apple was moving toward the “iPad is a computer” ethos. But beyond a few nifty features in iPadOS, Apple’s tablet is still not capable enough to be a full-fledged computer replacement.
We’re not expecting Apple to add a couple more USB-C ports to its iPad Pro (although that’d be great), but the company needs to pick a lane for its tablets and stick to it. We’re hoping that this year’s iPad Pro models have a much more focused direction — either an excellent computer replacement or the best tablet on the market. Staying somewhere in the middle is hurting the product.