Mac
Look back at Apple’s last earnings call and you’ll see that Mac was one of the two product segments that lagged behind. There’s a good reason for that. Beyond the 16-inch MacBook Pro and the prohibitively expensive Mac Pro, Apple didn’t release anything else in its Mac lineup.
There are some long-overdue refreshes, too. The iMac desperately needs a revamp — it’s been nearly a decade since the computer has seen an overhaul in design. It’s almost a bit weird that the iMac hasn’t received more attention, seeing as it’s probably Apple’s best-selling desktop solution.
On a similar note, the standard iMac is arguably a consumer product. And 2019 was undoubtedly the year of the “Pro” Mac. Alongside an iMac revamp, Apple could win over more consumers by releasing some type of low-cost MacBook with a sub-$999 price point. Just think about a 12-inch MacBook with a Magic Keyboard.