Apple TV
It seems like every company has its own streaming service this day, and Apple is no outlier. With the mostly successful launch of Apple TV+, the Cupertino tech giant has a vested interest in getting more people to watch its shows. And while the walls around the garden may be crumbling slightly in this space, there’s more Apple could do.
Current Apple TV devices are great. And the fact that Apple TV+ is available on the rest of the company’s lineup helps to fill in the gaps a bit. An ever-increasing number of supported third-party platforms bodes well both for Apple and its Apple TV+ viewers.
But it just doesn’t make sense for Apple not to focus on lower-cost, first-party devices that could allow users to stream Apple TV+. In addition to an updated set-top box, Apple should release an entry-level streaming stick. With Apple’s design chops, that kind of device could seriously be slick and powerful.