A Purple iPhone 12
Although we’d been hearing rumours of new seasonal iPhone cases on the horizon, we weren’t expecting Apple to add an entirely new colour to its iPhone 12 lineup.
After all, with the exception of the special edition (PRODUCT)RED iPhone releases, which were obviously a unique category in their own right, Apple has never added a totally new iPhone colour in the middle of its product cycle.
In fact, the last time we remember anything else like this happening was with the 2010 iPhone 4, where the white version was delayed by a few months due to manufacturing problems, but that wasn’t a surprise, but merely a delay of an already-announced colour.