AirTags Pricing
At this point, we pretty much knew everything there was to know about Apple’s AirTags, so there was only really one big surprise left, and that was the price tag.
Previous reports said that Apple was going to bring them in at $39, which still would have been pretty affordable for what they offered against the competing $29.99 Samsung Galaxy SmartTags and the $34.99 Tile Pro.
However, Apple surprised us by not only dropping a single AirTag for only $29, but also announcing that you’ll be able to buy them in four-packs for $99, bringing the price down to $24.75 per tag.
Unfortunately, it wasn’t all sunshine and daisies, as the standard AirTag won’t include any way of attaching it to your items. Third-party accessory makers will almost certainly fill those gaps, but that’s still going to be an added cost. Meanwhile, however, the only option to get an AirTag with a key or luggage attachment is to spring for the staggeringly expensive Hermès collection, which starts at $299 for a “Bag Charm” and goes all the way up to $449 for a Luggage Tag.