3 Drop iPhone Prices
By now, you’ve probably noticed a common theme here: Apple should release cheaper devices. We don’t believe in the “Apple tax,” but it’s impossible to argue with the fact that iPhones, iPads and Macs have only gotten more expensive over the last few years. For premium and pro devices, that’s perfectly justifiable.
But it’s unfair to more casual consumers on a budget to have to buy aging technology with mediocre specs. Of course, the iPhone XR was a step in the right direction. But Apple needs to go further to continue to compete with Android handsets that pack flagship-level features into sub-$600 price points.