4 Release an Affordable HomePod, Upgrade Siri
HomePod was Apple’s first foray into the booming smart speaker market. To be clear, the first-party Siri speaker is a premium device with the build and sound quality to match. But Apple isn’t going to be able to compete in a space dominated by $49 Amazon Echo Dot and Google Home Mini devices.
To succeed in the smart speaker space, Apple could learn a couple things from success stories like Amazon and Google — who both have clocked record sales. Apple needs to seriously upgrade Siri and release a significantly cheaper HomePod. There just isn’t any other way forward in this particular product segment.